FORD MODEL T (AND ABC…)

Ford Type Image 1

Wunderman have taken some of my hand-drawn lettering and created a custom font. It’s being used for a microsite promoting the new Ford Ka. See the website here. The final font includes three different weights and a mountain of special characters.

The site also features an interactive map illustrated by Matt Johnstone.




Ford Type Image 2

Ford Type Image 3

Ford Type Image 4

Ford Type Image 5

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2 Responses to “FORD MODEL T (AND ABC…)”

  1. Björn says:

    Hi Damien,

    we once met at Southwark Cathedral (Steve, lunchbreak). I just saw your typeface. Did you do the technical part as well? My last project for Fortune Street was Lapwing, that has a custom made typeface as well.
    KInd regards
    Björn

  2. Damien says:

    Hi Björn,

    Unfortunately not. I supplied the agency with artwork for the letterforms and they got someone else to actually take those and make a create a working typeface.

    I remember enjoying playing around in fontlab at university but I don’t think I ever really got to grips with it. I spotted the Lapwing work on Fortune Street’s website a week or two ago. I really like the type on this poster – http://www.fortunestreet.com/wp-content/uploads/2009/08/lapwing_6.jpg.

    Hope you’re well.
    Damien

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