I have an editorial illustration in this month’s Research World magazine. Here’s an excerpt from the article:

Shel Silverstein’s classic children’s book The Giving Tree is the story of a boy who grows old asking a loyal tree to make him happy. The tree initially gives apples to the boy to sell for money, then branches to build a house, then the trunk to build a boat, until finally the tree is only a stump for the boy — now an old man — to sit on and rest. Of course, the boy would eventually die and the tree would still be a stump, undoubtedly of little value to the generations of boys to come. Market research, too, appears to be something like a tree that will give until there is nothing left to give…

Philip Garland, Research World Oct 2011

My ideas (rough sketches below) all revolved around this idea of looking at market research world as the giving tree. It was fun to see how many different ways I could use a tree to make infographics. I’d like to come back to this type of illustration soon. Maybe even with some real numbers.